Tag

brand

The Art of Being an Apple

The more I think about it, the more intriguing it becomes. How on earth can a company get everything – just about everything – right, in the mind-mindbogglingly complex world of consumer electronics, with established deep-pocketed players, a demanding and… Continue Reading →

The Curious Case of Lux Cozi

As I type these letters from my dirt-covered keyboard (did you know that keyboards are among the dirtiest places in a household, next only to the toilet?), I am not sure whether I want to write this post at all…. Continue Reading →

How Brands Burn Your Money

The other day, I was reading an article on how to cut down on expenses, in one of the weekend issues of Time of India. The author talked at length about how you should shop fewer times in a month,… Continue Reading →

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